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Download PDF Selling Financial Services to Women: What Men Need to Know and Even Women Will Be Surprised to Learn

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Surprisingly, they are also interested in travel agencies. That indicates coffeehouse fans are also keen to travel. You can use this information to inspire ideas to test out in your organic Facebook marketing strategy , as well as your ads.


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For example, you could incorporate a little wanderlust imagery into your next post. Or you could run a contest where followers share their best coffee-drinking experiences from their travels. In this section, you can see which existing Facebook pages are already connecting with people in your audience. You should click through to all of these pages to do some competitive research about what these businesses are doing, and get ideas about how you can replicate their success.

Under the Interests drop-down, you can type directly into the selection box. Here, enter the names of the Pages from the Page Likes tab. Not all of them will come up as interests, but for those that do, you can access demographic information about their audience. In the Location tab, you can see where most of your potential fans live, and what languages they speak.

In the right column, clear all location selections and enter Batman action figures as an interest. You can also see what languages are most common among your audience.

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While English is the most common language among Batman action figure fans 80 percent , 13 percent of the potential market speaks French. It may be worth creating French ads, which you can choose to show only to French-speaking Facebook users.

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Click on the Activity tab next to the Location tab, then scroll down to Device Users. Here, you can see which devices your selected audience uses to access Facebook, which can be helpful information for ad design. For example, among our Batman action figure fans, Android devices are hugely popular: 82 percent of this audience uses Android as their primary way of accessing Facebook.

But among our Portland-based coffeehouse fans, iPhones are much more popular: 54 percent of them use an iPhone or iPod as their primary device for accessing Facebook, and only 33 percent use Android. Click Open in the top navigation bar, then select the audience you want to target.

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Then, click the green Create Ad button to place an ad targeted to this specific group. For a step-by-step walkthrough on how to actually create the ad, check out our post on how to advertise on Facebook. Ad Manager will automatically populate the targeting fields with the options you pre-selected using Audience Insights. Be sure to track the performance of each targeted ad campaign you run, and test it against your usual Facebook ROI. As you place increasingly more targeted ads, you may see the overall number of conversions drop off.

Your ROI may climb even if your conversions decrease. Testing and tracking will allow you to find the sweet spot that maximizes ROI while bringing in the number of conversions you need to meet your social media goals.

Why Women Aren’t Making It to the Top of Financial Services Firms

Save time and manage your Facebook presence alongside your other social media channels with Hootsuite. Get to know your audience, track your performance, boost your best content, and convert fans into customers.


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Try it free today. Get Started. Christina Newberry is an award-winning writer and editor whose greatest passions include food, travel, urban gardening, and the Oxford comma—not necessarily in that order. If your download doesn't automatically begin, click here to get the guide. July 10, Young women being harassed by jilted male partners are the stereotypical victims of image-based abuse but men are just as likely to be affected and people with disabilities or identify as LGBT or Indigenous experience higher rates of revenge porn. ABC Capricornia.

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Photo: Daughter Belinda Wilkes at her home near Rockhampton. Related Story: What's the deal for consumers in the wake of the banking inquiry? Related Story: Funeral insurer slammed by royal commission targets kids at Koori Knockout. Key points: Belinda Wilkes' mother took out the insurance policy over the phone after seeing an ad on TV A recording of the conversion demonstrated that her mother was confused about basic personal details Ms Wilkes says that should have raised a 'red flag' with the insurer.

Photo: The funeral insurance cancellation letter that Robyn O'Neill received and the audio recording of her initial phone conversation with the Australian Seniors Insurance Agency. How about bull riding?

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