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David Ogilvy once said this about headlines:.

19 Persuasive Marketing Techniques For Product Descriptions That Sell

It follows that unless your headline sells your product, you have wasted 90 percent of your money. There has been a great deal written about stories. This is because they are proving to be so effective. Stories may not be effective for readers that are frequent buyers or are very familiar with your solution to their problem.

10.2 The Structure of a Persuasive Essay

Of all these persuasive writing techniques, this one is the most effective in our tests. Your unique selling proposition USP , could be anything that entices visitors to stay and read. It can be that you have low prices, superior quality or anything helps your readers rationalize reading on. For an eCommerce company, the USP includes your positioning, return policy, shipping policy and guarantees.

It just needs to be communicated. Rug Perfection offers hand-made rugs made of natural materials.


They offer free shipping and pay shipping for returns as well. Would you know that from the copy on their website? Persuasive writers are able to summarize your place in the market in just a few words. Kissmetrics clearly defines their unique position in the market by referencing a competitor. Check out more value proposition examples here. People are getting smarter year-by-year. So a smart move you can and should make now is to ensure your web copy and content is focused on enticing, engaging and ultimately persuading prospects to pay attention to your brand and offerings.

Victor Ijidola is a content marketer and freelance business writer. He runs Premium Content Shop where he offers premium writing services that drive leads, and has been featured on sites like Inc. Awesome content. This is one of those posts to save and come back to after you have written something to check it against the tips here. And we do consulting and training in persuasion, emotional triggers, etc.

Important for your message sequencing and priority. Persuade and prosper! Russell, thanks for the amazing compliment. We are working very hard to make our content the best. Thanks for expanding this point for us. Thanks for this post. It was helpful. In particular i liked the point about michael ports FESP approach — could you tell me in which of his books he covers this so i can learn more about it?

Persuasive Writing Examples

What a great content Brian. I just stumbled with this post doing some research on content writing. Nicely done. How can the visitors to your site solve their problems with your offering? Do you present a good value proposition? Your email address will not be published.

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I agree to the terms and conditions laid out in the Privacy Policy. This site uses cookies. By continuing to browse the site, you agree to our use of cookies. Or find out how to manage cookies. Testimonials are more compelling with details. Tone is as important as meaning.

1. Use Repetition To Make Your Claims Believable

Does it really pay to call your prospects mediocre? Stories quickly help the reader relate to a situation. The free trial is unique to the hosting industry. The following two tabs change content below. Bio Latest Posts. He is the author of Your Customer Creation Equation. His rare combination of interests, experience and neuroses were developed over almost 20 years as a computer programmer, entrepreneur, corporate marketer, international speaker and writer. Latest posts by Brian Massey see all. Kinda Sorta. Why risk making a mistake on your tax returns or missing out on added money in your bank account?

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Be good to your body and try it today. Persuasive essays are a great way to formulate sound arguments and distribute them to the public. If nothing else, these types of essays may be a requirement at some point in your academic career. Let's take a look at a few excerpts from persuasive essays. Each of these could stand as the thesis statement in a well-crafted argument. Mandatory minimum sentencing is harmful to the human race.

How to Teach Persuasive Writing for Children

It is a form of discrimination; many people receive long sentences for minor crimes. We should overturn mandatory minimum sentencing rules and give judges more leeway in their decision-making. The death penalty is a good deterrent for criminals. Beyond that, it is fair because the Bible supports "an eye for an eye. Marijuana should be legalized. We are putting too many people in prison and spending too much money to incarcerate them for nonviolent crimes. A powerful persuasive speech stands the chance of rocking an entire nation. Presidential candidates rally for months before an election year.

Small town councils meet regularly, often to listen to persuasive speeches about the community. At some point in your college career, you might even find yourself in a public speaking class that will ask you to deliver a persuasive speech. Are you tired of seeing your paychecks slashed by unjust tax deductions? We work hard to provide for our families and then wind up only being able to live paycheck to paycheck.

If you vote for me, I'll make sure your taxes are lowered and you get the government services that you depend on. Remember you want the reader to agree with you, so use persuasive words and phrases such as those listed below:. To support your argument give the reader some facts.

This will help convince the reader to agree with your point of view. Give reasons for and against your viewpoint. I appreciate it!

See these 30 Bonus Topics to Write About.