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Read e-book Search Engine Optimization …SEO Mythbusting

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So how do they decide what pages best relate to your search query? They look at signals, such as:. You need to create content that users both need and want.

Include more common keywords in your content and on your pages, such as Ice cream near [zip code] vs. Performance is about more than just making your website faster; it also helps the website become more visible, more discoverable, to others. So if you want to save some money and you have the ability to build a site from the ground up, you need to think about your performance. First things first: Not all bots read Javascript.

This will help your site get indexed and become more discoverable. Hybrid rendering or server-side rendering are also good options to optimize your website performance by getting your content to your users faster. For starters, you could take a look at these 3 important factors to help you identify any user experience issue that could hamper your website from converting more visitors:.

Having too many broken links and errors should be a sign that something is turning sour on your website. Even though some websites effectively display a mobile version of their website, some often forget to test how buttons, pages and how users interact with content on touchscreen devices.

5 Fantasy-Busting Truths About search engine optimisation

Remember: qualified traffic and CRO go hand in hand towards generating more sales for your ecommerce site. Click To Tweet. Did you like this article? Feel free to share and check out our other in-depth articles on how to optimize your website, ecommerce and digital marketing.

Looking to improve your ecommerce product page performance? Check out our last in-depth article on the subject or request a demo now. Get insights from a consumer psychologist on how to use psychological principles to increase online conversions. Download our latest ebook: Scratching the Surface of Consumer Behavior. He's currently managing Demand Generation at AB Tasty, with a strong focus on marketing automation, nurturing and inbound marketing.

He was previously an SEO consultant and worked several years for digital ad houses. However, if you are a silo site whose sole purpose is to report on anything and everything bikes. It is then likely that you can eventually convert Mike through one of your Sales Funnel. There are many websites that do this effectively. Some examples are bodybuilding. These websites target all visitors because they bring the visitor through a complete journey. Such websites draw thousands and thousands of visitors everyday. However, it is not easy to be such a site and usually takes decades to build.

Navigation queries come from the idea that people already know what they want.


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They are just using the search engine because they either have no idea what the URL address is or they are looking for something specific within the website. Due to the nature of navigation queries, there is almost no way that you can compete for such keywords unless you are using Google Ads. While the chance is low that you can convert someone that is looking for something specific, you could still sway their navigation if you have a more attractive product or service. Some examples will be competitor brands such as Nike, Adidas, Puma, Reebok. If someone is search for Nike Shoes, if you are Adidas, you could still sway their navigation if you have a more attractive sale or product.

Other than using Google ads for this, you have little no zero chance of getting on the organic query. This is also the reason why you should always choose a brand name instead of naming your website or brand as a generic keyword , this way, Google will have an easier time categorizing queries especially if your visitor is looking directly for you.


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Transactional queries are the go-to query if you want to get the most conversions out of any product or service. This query usually includes an exact brand name and occasionally the exact model number. Out of the three types of queries, transactional queries usually consist of the least amount of searches or also known as the long-tail keywords. While they have lesser queries, they tend to have the highest conversions and also the most competition due to the stage of the searcher. As such, it is important for your website to be right in front of page 1 position if you want to see any conversions.

On Google ads, you will also find that the cost per click for such queries usually cost a lot more than the generic keywords. These articles tend to do very well because people always aim to have the best of any product, as such, you are providing others your insights on what is better. Of course with any form of content, it is always better to be very detailed and concise.

Adding different types of media also tend to work better because visitors are able to visualize what the end product will look like.

More forms of media will also lead to more traffic from different sources which will definitely aid in your conversions in the long run. In addition, it is important to have some local SEO integration done for the specific product or service that you are looking to rank for. Search Engine Optimisation is the core basis of ranking organically on Google. Instead of appearing below through organic listings, you pay per click and compete against like minded merchants for a spot for The higher your quality score and bid, the higher your position.

From our experience, Google ads tend to work better for transactional queries because the user already knows what they need and are just looking for a provider. In addition, Google has so many new ad formats which makes it very visual and easy for the user to get what they need quickly. Using the right targeting techniques, Search Engine Marketing can be very effective to drive sales and leads. Overall, All types of query can lead to conversions.

However, it is important to identify what type of website you have and select the group you should target. Only if your website is a silo site with tons of content then will you be able to target all types of searches. These guidelines are so vague that it is difficult to decipher what really works.

SEO Myth busting – seven techniques you need to stop worrying about – Words by Zoe

However, it looks like we are about to get more information from Google themselves who just released a video on their YouTube Channel about an upcoming series on demystifying SEO. From the looks of the trailer, it seems as though its going to tackle a lot of the grey hat SEO techniques and also touch a little more on the essential items to take note of from a technical SEO standpoint as well as navigation. With about 4. Almost everything that used to be available in brick and mortar stores are now available in Online stores. Even purchasing high dollar value electric equipment or household products online is becoming a norm.

This phenomenon is leading to many traditional stores such as Robinson, Metro and Isetan closing its outlets and changing the way they operate their business. More and more businesses are looking towards digitalising their processes and it is highly likely that businesses that do not get on the train will get left behind. However, it is also apparent that just having a website is not sufficient any longer.

With the likes of Google paving the way forward, you need to get your business in the Search Engine Results Pages SERPs in order to get new leads or new visitors to enter your website. And this is the key factor where SEO integration is. SEO or Search Engine Optimisation is the process of increasing the quality of visitors and quantity of visitors streaming into your website through search engines such as Google, Yahoo, Bing. By Optimising your website, you encourage search engines to give you a positive ranking which in turn will bring visitors based on specific keywords and search terms queried.

Google has always ranked websites based on its Google Webmaster Guidelines which is available to all. As such, most of the methods we will be going through today aims to integrate as many factors found in the Google Webmaster Guidelines to all websites created. This can be added on top of any Social Media efforts or Google Ads efforts you are working on. Content is the basis of any website. Have too little content and people will not understand what service or product you are offering. However, too much information will put off potential buyers.

Content should be specific, concise and give the user the information needed for them to make a purchase decision. One example is a landing page. One question we get at Proximacy is how we should add content when a website is a corporate site. However, apart from that, it is difficult to add appropriate content alongside the products and services. In such cases, using a corporate blog will be the best option. A blog will be the best place to feature news, updates or even new happening within the niche. In addition, you can always create valuable content about your related products and services.

This helps you to build content and also increase returning customers and visitors to visit your website. Using different types of media is becoming more essential to add value to your content. Adding contextual pictures as well as videos and bring your post a new perspective and will definitely stand out amongst other similar content.

In addition, you can also get more referring traffic from other sources such as Google Images and Youtube. Content silos are another great method to build massive amounts of content. Building a silo basically means finding a general topic that is related to your niche.

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For example, Fishing. Fishing has thousand of aspects related to the sport; fishing rods, tackle, different types of fishing, boats, salt water and fresh water fishing etc etc. By writing an article on a wide topic, you can then build more content on the different aspects of fishing and thus build a reputable source of information about fishing in General. Mobile devices are becoming the standard way of browsing for majority of the population. Google also has a separate mobile search which results differ from its desktop version. This means that while your desktop ranking for a particular keyword is rank 1, it could be very different in a mobile view.

Google takes mobile views very seriously and it has different algorithms to detect even the most minute issues such as small font or small surface area for buttons to be clicked on. All these issues can be found on Google search console but you will have to set it up before you can notified about any issues.

Google launches new video series: SEO Mythbusting

AMP stands for Accelerated Mobile pages and is represented by a lightning logo in the search results. This markup makes your pages load lightning quick and will definitely sit well for users with even the weakest mobile data signals. It works by having a stripped-down form of HTML.

Because the topic of speed is so large and many items on your website can affect your website loading speed. It will be better to take a look at a dedicated article on this. There are also tools that you can use to determine the speed of your website. If you intend to create or revamp your website, it is imperative that you request your website designer to place this as a priority. Building community as well as engagement through your various platforms has been long regarded as a clear signal of the reputation of a website.

Community also ensures that you have a healthy amount of returning customers which will definitely help you in the long run. Community engagement can also help you build content as well as build valuable links towards your website. All these can be further enforced with the use of social media platforms to help build your platforms.

Adding pictures, videos as well as content through all these platforms can funnel customers to your webpage and convert them into life long customers.

1. SEO is a scam

Some platforms you can use for a start are YouTube, Facebook pages as well as Google my business listings. It is important to start earlier and also to encourage more feedback and comments through this platform. These 5 free SEO tools range from SEO tools to track my rankings to tools to help me post simultaneously to different platforms. Most of these tools I use is completely free and can be utilised by all.

This means if you have multiple platforms or applications you use to market your products, posts or services, you can get IFTTT to automatically link them together and post them for you in a single post. Proximacy is a website that provides online marketing services to businesses and individuals and we also post regular tips and tricks to the public. As such, we are constantly posting articles and blog posts onto our website.

As much as possible, we also want to engage with our audience on Facebook so Building an Applet to automatically post our blog posts onto our Facebook page is essential. Start by creating a new Applet. But for a start, we will choose WordPress. If you are worried you are unable to customise the message on facebook, you can actually add ingredients and custom texts so it looks more personal. Once you create the action, every time you post something new on your website, it will automatically post the same entry on Facebook. There are a ton of customisation you can use with IFTTT and its really up to you to determine how your business processes work.

If you have been following our posts, you will know that conversions on a website are heavily dependant on the speed of your website.