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e-book Jump Start Your Organization

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We keep any info you share with us private and confidential. Founded in , Callbox is the largest provider of Multi-Touch Multi-Channel Marketing solutions for businesses and organizations worldwide.

JumpStart's Cathy Belk: Plan Your Exit Before You Start Your Business - Articles

Its core competencies include Lead Generation, Appointment Setting, Lead Nurturing and Database Services, delivered through its proprietary marketing automation platform, the Callbox Pipeline. Callbox enables companies to gain a foothold in their priority markets by initiating conversations with prospects through the efficient and intelligent use of targeted touchpoints over six channels: voice, email, social, chat, website and mobile. This site uses cookies. By continuing to browse the site, you are agreeing to our use of cookies.

Now you need to develop a content strategy that will help you achieve your social media goals.

Pivot and change direction

Having a social media strategy gives you direction. It helps you establish goals and work toward achieving them.


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Having a Facebook account to share information about your products and services is a great way to get in front of customers, but you need to have links back to your website from all of your social media accounts so that you can provide customers with more valuable information, like product descriptions, coupons and more. As mentioned, the whole point to doing social media is to drive traffic back to your website, so Day 2, you need to decide how you will develop valuable content and start doing it.

If writing is not your thing, try pictures, videos or podcast interviews. I suggest developing at least 10 pieces of content before launching into social media.


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Before you follow anyone, however, post a few updates on each channel. That gives people who might want to follow you some substance to help them decide whether or not they want to follow you back.

A 5-Step Plan to Jump-Start Your Online Business

Instead, knock them dead with really insightful and interesting content. A few tips:. Social sites usually have a process for recommending who to follow based on your contacts, so start there. Then search for those keywords you used when you did your research on Day 1 to identify others who might be interested in your message. Customers, too, are great additions to your social network.

Quality is better than quantity. This post was sponsored by Verisign and reflects the views and opinions of Melinda Emerson and does not necessarily reflect the views or opinions of Verisign. To learn more about what it means to be Powered by Verisign, please visit Verisign.


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It includes the 12 Ps of Running a Successful Business and readers will finish the book with a new strategic plan to take their business to the next level.