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Dangers of Duplicate Content For SEO & How To Resolve

It is said that duplicate leads reduce productivity and they are nothing more than a frustrating waste of time. There is no doubt that duplicate leads do make your multiple lead capturing services redundant, create confusion when it comes to follow ups, and even cause issues with the CRM system of your auto business. A duplicate lead is someone who has told you, more than once, that they are interested in your auto business. Considering how hard it is to get anyone to convert at all, this is a huge opportunity. For instance, a person may have visited the website of your auto dealership a few months ago and enquired about an offer you had back then on SUVs, but he may not have been ready to buy at that time.

In another example, someone might convert and leave their contact information on your auto dealer website, and then move on to other rival sites. A few weeks later, the same person could return to your website and enquire again on an attractive leasing offer your auto dealership had on a particular vehicle. Ready-to-Buy Leads in Disguise. Both the above-mentioned examples are high quality leads, especially since they are practically ready to give you their business. Another thing these instances had in common is that their second conversion is more valuable than their first, since it came when they are further down the buying funnel, more sure of what they want, and more invested in your auto dealership.

Therefore, instead of dismissing these duplicate leads, you could make an asset of them with the following pointers:.

SEO: Your Friend or Your Foe?

Powered by izmo cars. The Key to Opportunity A duplicate lead is someone who has told you, more than once, that they are interested in your auto business. Ready-to-Buy Leads in Disguise Both the above-mentioned examples are high quality leads, especially since they are practically ready to give you their business. Therefore, instead of dismissing these duplicate leads, you could make an asset of them with the following pointers: Educate your staff on the importance of duplicate leads.

Find out why this person is a duplicate. Ask yourself if these leads have been called and if their interests have changed. If your site contains potentially dangerous malware then Google will warn people not to visit it. Google Panda and Penguin were designed to sniff out websites that have poor link profiles or low quality content.

Search Technology

One of the things you can do is to use professional services to audit your links and submit a report to you. Use that report to submit to Google via the Link Disavowal Tool. Google has aggressively gone after sites that sell paid links. Also, sites that contain lots of paid links that come from poor quality sources will also see their rankings in Google drop. Google specifically looks for sites that are not providing quality, useful information but are more interested in advertising.

duplicate content google friend or foe Manual

This is particularly true of sites that have poor written, keyword dense content that does not provide any real information. The best way to avoid this is by only using original, high quality content on your site. This practice includes building several similar sites that all link back and forth to each other. If your site has links for poorly constructed or shady websites then this could adversely affect your Google ranking.


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If you are exchanging links with another site you should ensure that the site is related to your business or niche or it could be flagged by Google. This usually occurs when you have a typo or misspelling in the link to one of your internal web pages. This can cut off a big portion of your site and could also lower your rankings on Google.

To avoid this you need to be sure all of the links to your internal pages are functioning correctly. You can install free broken links checking plugins in WP or use many freeware available to scan for broken links such as iwebtool. Google understands that all sites go down from time to time, but if your site is constantly slow or non-functioning then it will lower your rankings in Google. The best way to avoid this is by having a dedicated server, as well as someone to run and maintain it.

If you find your content is being stolen then you should use a service like CopyScape to search the net for duplicate content. Google Panda sniffs out low quality content and flags it for lowered rankings. To avoid this you should only use original, high quality content on your site. GOV and.