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Manual Demand: Creating What People Love Before They Know They Want It

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Demand: Creating What People Love Before They Know They Want It (Hardcover)

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About this product Product Information Demand creators bridge the huge gap between what people settle for and what they really want, using the six principles for creating what people can't resist and competitors can't copy. Most of what is on the market is good, even very good, yet fails to make an emotional connection with peopLe that gets them to say "I love it.

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Is it a matter of simply more marketing, better advertising and more aggressive selling, or are there other, less visible forces at work? Demand creators successfully bridge the huge gap between what people settle for and what they really want, by understanding the principles of creating what people can't resist and competitors can't copy. Demand is full of examples of those who have successfully stimulated and maintained consumer desire for their products and services from Amazon's Kindle and Pret A Manger to Nespresso and Zipcar.


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This brilliant new book searches for clues to answer the key questions such as how is a demand created, why does it flourish but then dry up and most important of all, how can it be controlled? Bestselling Series. Harry Potter.

Slywotzky: (Signed) Demand: Creating What People Love Before They Know They Want It

Popular Features. New Releases. Description Demand is one of the few economic terms almost everyone knows. Demand drives supply.


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  • When demand rises, growth happens - jobs are created, the economy flourishes and society thrives. So goes the theory. It sounds simple, yet almost no one really understands demand, including the business owners, company leaders and policy makers who try to stimulate and satisfy it. Aimed at a business and general non-fiction readership, DEMAND is a book which searches for clues as to where demand really comes from, and why, and how we might control it.