Ever since I first heard a Steve Scott interview I have been mulling over launching a series of e-books. I think you guys finally threw some gas on the fire for me to get going! Hoping to launch my first titles in Definitely flagging your email to this post for future reference! Sounds good Russ! I think you just need to pull the trigger and go through the process. Great job! Most groups allow you to set up an event and message the members to invite them to your book party. When I do mine I do extra prize draws for people who leave reviews, random winners from people who comment — anything to drive activity and visibility to my book.
When I did that I got an extra downloads, but it was a good afternoon of work. Thanks for stopping by Sarah!
I was more than happy to link to your site…has a lot of great resources that people should check out. And thanks for sharing the additional tips on book parties and ads on Facebook. Lots of great ideas for people to get more exposure to their books. Sometimes a complimentary review that mentions a mild negative, can be more powerful than a gushing complimentary one. Is seems more honest because it is. Hi Sarah! Any resources on how to get the most downloads for your buck? I just hit publish and will have my free days start in about 8 days, and would love to get those results. Probably next to spamming Google to death, Amazon is just 2nd in line with fake reviews all over the place.
Would you buy a book that does not have reviews? There is a ton of info about well known authors that payed thousands of dollars for getting sales in the thousands. This post may help you in identifying how many books one can sell based on their rank. Thanks for that resource. We simply reached out to people we knew who might like the book my Aunt works in our field, for instance and asked for an honest review.
I agree…I would never recommend people buying reviews or otherwise trying to game the Amazon system.
Spencer, and Perrin, I hate to be repetitious, but just have to echo the sentiments of the earlier comments. I still enjoy muddling around with affiliate marketing and am earning monthly pocket money as an Amazon Associate. Your informative article shows it can be done. You guys have obviously considered each of these avenues during your research. Without disclosing your niche, could you suggest which is best for the rank beginner to tackle first, fiction or non-fiction?
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So who knows! Great post guys, excellent strategies. And very timely for me as well, I hope to have my book out in the next few days and have been following Steve Scott since I heard him on your podcast. Thank you again, Spencer and Perrin, for a wonderful case study and inspiration.
You guys are awesome! Yes, the sales have held up. I posted a couple of screenshots in the blog post above showing the sales through Mid-December. Good suggestion. Is there a way to create a pen name? Yes, you can create a new pen name for different niches. Spencer, thanks for this post! I like the step-by-step method. Is there an approval process for each kindle book you publish or all get accepted? And can you just start making a kindle ebook with any amazon account or do they vet you first before allowing you to upload your book? There is no real approval process.
As long as the book is in the correct kindle format you will be able to upload it successfully. Its basically instant approval. They do not vet you, just open your Kindle account and supply your basic information name, address, tin, etc and you are all set. I started out using some free promo for my eBooks, but now I use mostly Amazon sponsored ads and paid promo. I do post to a few FB groups and use Twitter, but the Amazon sponsored ads with relevant keywords seem to work best for my novels.
I alternate monthly sales and freebies with my series books. I sometimes have sales with other authors. The key is having a lot of books out there. Good, well-written books with great covers and excellent cover and backcover copy. Right now I have 12 indie-pubbed novels on Amazon, with one non-fiction book on writing. BookBub ads are great if you can get one. I do upload books into the Kindle format using a Word. Also, the Kindle Unlimited program pays according to the amount of money in their fund. My other projects are doing so well at the moment but will try to get into this business probably next year.
Excellent blog post and very informative. Thank you so much! I love all the information you provide. Great post and I also leaned on Nick and Steve a lot during my launch in October. They were extremely helpful as was a few others. I did miss moving it first to. BUT the earnings almost double at least they did for us , which is awesome! Thank you guys! Thanks for this great resource! I have been drafting ideas for a book for some time now, so this will be a great opportunity to make it official and submit it on Amazon.
I see no way for your pen name to be tracked to you personally. Amazon would of course privately know your real name, but no one publicly would. This is an outstanding post. Really through. I used a very similar launch strategy to this even getting similar free download levels…kind of let it be after that and my paid ranking has dived so now I need to give it some love again. Thanks Nick! Hittail is different than Long Tail Pro…I believe hit tail mostly gathers data from your webmaster tools.
Long Tail Pro generates new keyword ideas on for any niche you want to research. Awesome job guys. A simply fantastic, and in depth, write up. Thanks for all the mentions here. Now I have 2 places to send people when they email me asking what they need to do to make their first Amazon book successful. Which can take a ton of time. Congrats on the solid work. A bunch of questions: How much have you invested? Specifically — how much have you paid for FancyHands. I understand the monthly plan model; how many gigs it consumed?
Did you check out freebie sites which actually have posted your promo? The amount of money spent was covered in the blog post. Yep, I know there will be copy cats from people researching on Amazon no matter what…but when you have a large audience like mine, with almost all of them being entrepreneurs, I am indeed preventing lots of additional copy cats by not revealing. Small question how many hours do you think it took you to write your first book? We probably spent about 15 hours writing the book; but Perrin writes very fast and is highly skilled…so for others it could take much longer.
Thanks spencer, This is really inspirational and motivational. After you and perrin announced your resignation from the expired domains and all blackhat or any hat techniques i also decided to make a turn over. I listened to that podcast you and perrin did which was a little bit emotional. However along these road to a new beginning, i think this post shows your seriousness. I was already writing a book to kindle and coincidentally you published this post.
Thanks a lot. How long did you take to write the book and publish? I am not a citizen from U. S and was submitting my tax information. Will appreciate if anyone will give me the best option now. All done. About 15 hours 2. Can I ask how big was the e-mail list that sent out the promo on the 5th day?
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How many clicks did you get from that e-mail promo? So, it definitely was the reason for the huge spike the last day of the free offer. Wow, what a great post. Good luck with this and your future kindle books. This post with about 7, words would sell quite good as kindle book by itself. Good Lead generator e. So thankful for you sharing this!
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I wanted to know if you have added any pictures to your Kindle content or plan to? Was wondering what your position is on using pictures in your Kindle books. Excellent work! I admire both of your patience in sharing the information on your blog. If I was making money like that, I would love to tell people that follow me. Good job! I do it myself for all of my books. Also, I have a question. So…you do the math. Then immediately you can start a free promotion a special promotion for kindle only.
There is no issue there, people do it all the time. Secondly, I never said I listed our book on all of those free sites. We listed ours on about 10 the exact sites that Nick Loper listed in his blog post that I mentioned several times. I was just providing a bigger resource for additional places you can list your book for free. Thank you for this awesome article — inspirational and helpful.
This sounded like an essential part of your plan. Collect emails is primary goal. There may also be a link to our website in the book in there too. Hey Spencer, Been doing well with some smaller Niche sites and have made the jump to an authority site based on my day job. Am loving it and have several books being planned already. You had a couple great podcast guests that helped and this article is great.
Thanks from just up the road…. However, non-US residents should closely consult the list of countries with whom US has a tax agreement. Just for fun. You have go to be Sh1t1n me… it takes only 13, words of value that will benefit you audience to do this? I need to catch up… I write that in days including all the research. However, I would obviously plan more, revise more and research more if it is a book since I want it to be super value jam packed with awesomeness!
For instance, if I wrote all about self help, then that is all I would want to curate correct? Yes, stick with one niche per pen name. If you want to tackle a different niche, just use a new pen name. Best of luck! Once again you rocked it out. This is a great post, and packed full of useful info. I just published my first book yesterday and in the first day have almost downloads. Amazon once again comes in as a powerhouse for people building businesses online.
Perfect timing Spencer. I have just started writing a book and have done most of the above processes. I did not know about the marketing bit and this post provides real insights into this. I am hoping I ll get the same sales. Will certainly try my best. This is a really nice and informative article. I promote many books in amazon, but I am not sure how I can start a new one myself. Will check again your blog often to read more valuable articles!
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Great article. This has to be THE most comprehensive and well written article on publishing on Amazon on the entire internet. For quite some time I have considered writing an eBook on personal injury or car accident lawsuits to help potential clients know if they are getting the proper amount from their insurance company.
Rather than go into details, I will say that your post has encouraged me to start this effort in It takes a lot of time to sit down and write legal content but I have learned that this type of endeavor, once complete, will last for quite some time. I will also be able to suggest an Amazon. Thank you so very much for this resource and if I ever need a kick in the rear to get my eBook complete I will just come back to this post! Thanks for the compliments David! I think Amazon books have a lot of potential in certain markets. Really nice to read your post. One question though.. Do you thing hiring a writer would still bring good success?
There are some links you shared that really are useful. I felt the same way when I started with Kindle business 4 months ago: why not earlier! This is an amazing read. I have self-published 3 books. How do you think your method would work on an existing title if I took one of these titles and picked up with step 14? I just want to thank you for this awesome article. It gave me confidence that even without an existing platform, I can have a successful ebook launch. I just launched my ebook this weekend and following the strategies you teach here, my launch was successful beyond my wildest dream.
I managed to reach 99 in the Free store, and my book is currently priced at 99 cents. Great article , I will be trying these suggestions out for my next book launch, hopefully the results will be similar. Any feedback would be greatly appreciated. Thanks again. Through the 5 day free promotion, it had about downloads and has 7 5-star reviews. It was ranked 1 in both of its sub-categories pretty much the whole time after the first day. So far — no sales; very disappointing.
Do you mind sharing what happened the day you finished your free promotion and switched it to paid? If you recall. I made sure the the books are of top quality. I sold books in the first 3 days of the launch. I can honestly say that I sell more books directly from my website in PDF format than what Amazon does. Sounds like you did everything right for the launch, reviews, and a quality book itself. Would you mind sharing what category the book was in? That is the only thing I can think of is that you picked an extremely difficult category that has established books or authors.
Some broad categories or competitive categories can be extremely difficult to crack. One topic i wanted more clarity on was the ISBN number and copyrights? Loved the post! It was FULL of value and super timely for me to find. Thanks Spencer! I am just speechless. Waiting for such kind of posts again. Thank You. Thanks Spencer for this amazing post, i am also trying to publish one and definitely would be following your steps.
Hello Spencer, thanks for your response. I know this is basically a post on Amazon Kindle books and i am writing on amazon affiliates but this is so because of the way you have taken out the niche for writing the kindle book based on the rank. Sorry my questions might be very naive type but i am a struggling affiliate marketer and i have not much experience in this. The ranks simply tell you how many products are being sold. Determing what products to go after is a complex process and involves more than just the amazon best sellers rank.
The answer is, it depends! Super useful post. Yep, we discovered that subreddit and others after publishing this post that seem to work well. Thanks for mentioning! Try publisher rocket to boost your amazon sales. Certain niches could have good success reaching out via email to bloggers that are relevant to your book. Ideally you can do this ahead of time before your launch to have the most impact. I'll admit that Perrin and I tried reaching out to several bloggers but had almost no success in getting mentions.
Luckily, that didn't seem to matter as we still ranked very well naturally in Amazon's ecosystem with the other marketing efforts that we did. Want to learn step-by-step how I built my Niche Site Empire up to a full-time income? I Love to Learn. There was an error submitting your subscription. Please try again. Email Address. You may also like View all. Awesome post guys, really inspirational to read of your success! How long was your book, closer to the 10k or 25k limits you mentioned? Did you write all the content yourself or was that outsourced to an expert in the field?
Per Snickety :. Great case study, guys! Wishing you well as you explore this new channel! Hey Spencer, congrats on this success! Do you think a Udemy course would be a good addition for this to increase profits? Another great post guys, thank you! Really inspirational story, congratulations for the success! Thanks so much for writing this post and I am also considering to write my next eBook.
Thanks Eve! Thanks Matt. We see no reason to reveal the books or authority site at this point. Thanks for this, really enjoyed reading this on my lunchtime. Thanks, Martin. Hey Kent, We have 4. I love it… Thank you for putting this post together and making it seem so easy.
Yes, please a Podcast on this would be great too. Wow, I am impressed by your huge success with this experiment. You got me thinking. You knocked it out of the park with this post. I decided to sell the ebooks myself, like a true content marketer — not through Amazon, iTunes, or any other distributor that would place restrictions on my pricing. More about that here. And, given that I knew I was going to be marketing these books like a mofo, I questioned the logic of driving traffic to a page on a site filled with my competitors.
When I decided to do everything myself on my own site, I chose not to use Lulu, Leanpub or any other service that helps with the whole self-publishing business. I figured that, if people wanted other formats like EPUB, they would write to me and request them. I then went to 99designs. But that was my experience, so that factored into my pricing strategy.
And then I did the thing that is — without question — the cornerstone of my success as an ebook writer and self-publisher: I bundled. I launched my Copy Hackers ebooks with this blog post on Hacker News , which rose quickly to the top of the home page. Sixteen hours after posting, it was still on the first page albeit in position 22 by then and it had 91 comments. Joanna Wiebe is the co-creator of Copy Hackers and Airstory. You should follow her on Twitter copyhackers. What an awesome story! I am currently working on my blog and in the brainstorming process of a book.
I am contemplating doing an e-book to help keep overhead low along with earn more. Thanks for sharing! I am currently working on my blog and also in the brainstorming process of a book.
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I am considering doing an e-book to keep overhead low and earn more. Great to stumble on this post and see how it all came about. Joanna, your experiences are inspiring for the kind of person who wants to get rich overnight by working their tail off for 10, hours. Lacking both the requisite expertise and work ethic, I recently promised to NOT send an e-book to subscribers. Thanks for the great idea.
I never even considered breaking down my blog and turning it into an e-book. I bet I could do a bit with it. With some editing and optimizing it could be something very wonderful. Thanks a bunch, if it makes it anywhere, I will give you a shout-out for the idea. I like the whole work ethic vibe, as I despise the get rich quick stuff.
The bundle idea was the golden nugget for me, thanks! Thank you for the honest sharing of the rough drive to success. It allows me to ponder on the possible route I have to take if and when I decide to take the plunge of writing my very own ebook. I wonder when I will find the courage to do so.
Hooray to your success. Wishing you more in the future! Fantastic post! Not only is it very helpful to anyone aspiring to write an eBook, but it was also a genuinely good story. Great stuff, thanks for sharing. I especially like your take on the mindset of a writer venturing out into writing, and a content-marketer creating book-worthy content.
Hello Joanna. I like how you went beyond publishing and shared some marketing ideas like building a website and deciding on a price point. The best tip for this audience is that you developed a product to accompany it. Thanks for the tips and hope to read more from you in the future. Actually, I see you did some business with Quara. Congratulations on your hard work, its definitely paying off!
Your post is very inspiring and gives me more motivation to work hard to achieve my own goals. I hope one day I too will be able to write about similar successes! Thanks, Mark! The work is worth it in SO many ways. Ditto to Scott Webb re minimum viable product — this is the item that stands out for me as a really useful idea, not letting oneself be overwhelmed with grandeur and yet still making the product as available to as many people as possible.
Nice one! When you have something to share that others need, ebooks are a great way to build a business with happy customers. Joanna, great story of overnight success. For all writers it can be one long night. You paid your dues, researched, revised, and generated extreme value. Thanks, Astro! Excellent post. The tough work was done way before the money came. Thanks for providing such clarity about the task. Your procedure is a learning experience!
There IS indeed value out there in the inter-world. There is no way to open a chain store, so it is still necessary to adhere to the people oriented strategic policy. In other words, it is very likely that the negative emotional value that everyone brings to him is a maximum of Usually, because she is good looking, someone has written a love letter to her, but it is not so dazzling.
In the actual combat process in the past few days, there has been a very embarrassing situation about the combat effectiveness of the soldiers.