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Reviews User-contributed reviews Add a review and share your thoughts with other readers. Be the first. Add a review and share your thoughts with other readers. Similar Items Related Subjects: 2 English fiction -- 20th century. Indian advertising has evolved over the course of the last 70 years, reflecting the change that the country's economy as well as society has undergone.

Here's a list of 70 popular ads that stood the test of time. From attacking social stereotypes to promoting national integration, some iconic campaigns have done more than just sell products. Here is a list of 70 such ads across television, print, outdoor and digital media that stood the test of time and connected with their audience. Ever since Leela Chitnis appeared in the first Lux print ad in , an endorsement deal with the soap brand became the benchmark of success for movie actresses.

A bottle in the smoke : a tale of Anglo-Indian life

Shah Rukh Khan and Abhishek Bachchan are the only two male actors who have endorsed the brand. Bobby Kooka, the then commercial director of the airline, and Umesh Rao, an artist with HTA, created the iconic Maharaja mascot which appeared in a series of print and outdoor ads. The cute and chubby toddler became immensely popular as the Murphy baby in print ads that were run throughout the s and s.

The brand, which created a tie culture in the country, used a bearded Zodiac man the first model, Dhanji Rana, was none other than the creative director of ad agency Ulka Kolkata to create a market for ready-made shirts. Like the Rasna and Liril girls, the Zodiac man went on to become one of the most recalled brand icons through a series of print ads. A unique advertising experiment, Amul billboards are topical, tongue-in-cheek, and occasionally controversial. The film, intended to teach the values of unity and teamwork to children, became immensely popular.

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Instead of known Bollywood faces, Liril chose Karen Lunel dressed in a green bikini under a waterfall in its campaign. Lunel, who was the first Liril girl, became an icon, and years later, Preity Zinta also shot to fame with the Liril girl tag. Probably for the first time, a biscuit brand targeting kids used popular Bollywood villain, Gabbar Singh, from the movie Sholay. The campaign series for the Reliance-owned brand, created by Mudra Communications, revolutionized fabric marketing in the country.

The ad campaign in the early s changed the way child nutrition was perceived and promoted in the country.

The two-minute promise by the Maggi mom to her kids catapulted the Nestle-owned noodle brand into an overnight success story, making it the ultimate comfort food. The agency created a wedding themed ad for its Kanpur-based pan masala brand Pan Parag. The spot, featuring actors Shammi Kapoor and Ashok Kumar, subtly highlighted the dowry menace.

The tobacco ad was run on government-run channels. In this ad , Lalitaji, a tough bargain hunter, explained to viewers the difference between sasti cheez cheap product and achchi cheez value for money product. The ad was meant to fight rival Nirma, which was available at a lower price. Shut it. The brand was eventually sold to Coca-Cola in The series of print ads, in which models are seen covering themselves with drapes, redefined the traditional Indian saree. The ad that featured a cart-wheeling kid wading through giant food items cooked in Sundrop oil helped establish sunflower oil at a time when the market was dominated by groundnut oil brands.

Kamasutra gave Indians an alternative to government condom brand Nirodh, through a sizzling and controversial print ad featuring Pooja Bedi and Marc Robinson. The agency was looking for infants between eight and 12 months. The spot featured a young woman breaking into a spontaneous dance as she runs on the cricket ground to hug her batsman friend with a Cadbury chocolate in her hand. The controversial print campaign , which featured two nude models Milind Soman and Madhu Sapre with a python, ended up at the centre of one of the longest cases fought in Mumbai courts.

The television spot combined the magic of piping hot jalebis with an adorable little boy played by Parzaan Dastur. The boy, who wants to run away from home, is lured back by trusted postman Ramu Kaka with the promise of hot jalebis. The ad which depicts a model bungee-jumping to pick up a bottle of Thums Up was withdrawn after a nine-year- old boy in Kolkata died trying to imitate the stunt.